Andy Mills-Brown
Founder & CEO
Shaping the future of live entertainment
Andy is the Founder & CEO of TAG Live® and
TAG Live® is an award-winning live entertainment company dedicated to connecting families through unforgettable experiences, while Stage Act® is a data-powered booking platform created to empower the live act industry through smarter discovery, booking and insight at scale.
Founder & Business Leader
Andy is a Founder and business leader with decades of experience working at board level across large corporate and entrepreneurial environments. Having lived and worked internationally, his career has been shaped by a belief that great businesses are built on people, purpose and culture, alongside strong governance and commercial discipline.
In 2013, after many years operating at board level within major organisations, including serving as a director at Bourne Leisure, the owner of Haven, Butlins and Warner, Andy founded TAG Live® with a clear ambition: to redefine the role of live entertainment in connecting people, particularly families, through meaningful shared experiences.
What began as a single venture has grown into a multi-division group shaping the future of live entertainment across the UK, Europe and the United States.
Andy’s leadership blends strategic rigour with creative ambition. He is known for building values-led organisations that prioritise culture, sustainability and long-term impact, positioning live entertainment not simply as content, but as a powerful platform for human connection.
As featured in
Industry & Creative Leadership
Andy is a recognised industry and creative leader within live entertainment, working at the intersection of strategy, creativity and delivery. Through TAG Live® and Stage Act®, he works with some of the most respected names in leisure, hospitality and entertainment, including TUI, Paultons Park, Haven, Celebrity Cruises & The Rank Group, shaping live entertainment and experiences that connect audiences at scale.
Under Andy’s leadership, TAG Live® has become a recognised specialist in family entertainment and experiences, combining deep audience understanding with a data-driven approach to creative and commercial decision-making. In 2025, TAG Live® was named one of the Sunday Times Best Places to Work, reflecting a culture built on people, performance and long-term sustainability.
Stage Act® is a first-of-its-kind, data-powered ecosystem designed to modernise the live act industry. Built on deep industry expertise and real-time insight, the platform connects acts, agents, bookers and brands within a single end-to-end marketplace, bringing greater transparency, intelligence and connection across the sector. Created to champion and support the industry, Stage Act® works collaboratively alongside The Agents' Association and Equity, helping to promote fair, trusted and sustainable ways of working.
Awards

